Engagement with collectors is one of the critical aspects for galleries. In every exhibition light is a versatile tool to attract clients and convert them into art buyers. Gallery lighting from ERCO gives you the freedom to build up a relationship with potential buyers and to concentrate on your core business: developing your gallery programme, exhibiting art, and selling it.
It is well known that the eye follows brightness. But light not only directs attention, it also creates a relaxing environment for a purchasing decision. Therefore it is essential to talk about light and not luminaires when developing a gallery lighting concept. For appealing storytelling, perfect light quality and flexibility are key. Flexibility does not only mean that spotlights can be repositioned and light distribution or light colour can be changed. To support the commercial aspect of your gallery business, it also means that these changes can be implemented at any time and quickly.
Make light part of your corporate identity. Used consciously, a lighting concept reflects the central theme of your exhibition programme. It not only offers the flexibility to tailor the exhibition lighting to individual artists or works of art, but also accompanies the entire sales process. For instance, by taking over the function of the red carpet and encouraging visitors to explore your gallery – not only at a vernissage but also during your regular opening hours.
Energy is a limited and expensive resource. So those planning with light need to be more effective with the light and decide where to not put energy, because that’s where the savings will be found. This approach can lead to a big reduction in the connected load. Done well, it can substantially reduce energy consumption because it only puts light where it’s needed.
This reduction of light in certain places is balanced by an increased emphasis on people-centric lighting designed for visual comfort. A key part of this is switching the focus from the floor to the vertical surfaces. To make a space feel bright, the walls need to be illuminated as that’s what’s in the visual field.
Reach your audience with lighting perfectly matched to the exhibition concept. Whether you present art in a white cube, a black box or as an immersive experience – the principles of human visual perception are always the same. And perfect visual comfort is the key. That’s why we talk about light and not about luminaires when being asked for consultation.
A perfect art experience values the artwork and the artist and promotes the purchase decision. For this reason, every work of art deserves the highest museum-quality lighting. We offer you our experience from many thousands of museum and gallery projects worldwide to find the perfect lighting for your gallery.
We help you renovate your surroundings
using our architecture expertise.
